Barra ECREA
15/11/2014 - 12:01

Audience and Reception Studies - Evaluating the COST TAST Action ISO906

On the last day of the ECREA 2014 conference, a session on "Evaluating the COST TAST Action ISO906: Notes on a scientific legacy" took place. This session chair was Manuel José Damásio, from Lusófona University. Five presentations were held mostly on the outcomes and findings of this Networking group that was held from 2010 to the beginning of 2014 and included several European countries and more than 300 participants.

Klaus Bruhn Jensen, from the University of Copenhagen in Denmark, discussed some preliminary results from e-audiences project, a collaborative research project on the study of audiences across media which main goal is to undertand how audiences consume media, what they do with media and how they distribute their time across different media. Jensen concluded his presentation expressing what he called “a very ambitious goal”, the desire to extend this European project to a wider dimension including, not only European countries, but also China and the U.S.

Nico Carpentier, from VUB in Belgium, and Manuel José Damásio, form Lusófona University, presented some finding about the relevance of the relationship between the academia research and the stakeholders from the Industry. Nico Carpentier ended the presentation claiming that “theory matter, stakeholders matter and we (as academic researchers) matter”.

The fourth presentation was about “generations as audiences” and joined several researchers: Piermarc Aroldi, from Universita de Milano, Goran Bolin, from Sodertorn University, Cristina Ponte, form Universidade Nova de Lisboa, and Nicoletta Vittadini, from Universita Catolics del Sacro Cuore.

The final presentation was made by Frauke Zeller, from Ryerson University, and was about the concept of Big Data. She depicts that big data has nothing to do with size but how data is handle and the capacity to search and aggregate. She talked about the four “V” of Big Data: Volume, Variety, Veracity and Velocity.

The session ended with a discussion between all presenters and the audience.

Modificado a 15/11/2014 - 12:07

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